Have you ever had a CEO say "that changes everything" after you present marketing findings? These insights allowed me to dramatically and successfully convert the sole marketing program from a grocery-model, retail circular to a marketing mix consisting of broadcast, print, events, direct, in-store and CRM programs aimed at the actual target audience. In the process, I introduced a national event that increased comp sales by 40% and a holiday program that yielded the biggest sales week in company history.
Pharmaca Integrative Pharmacy
Natural Products start-up
Position: VP Marketing
Business: retail pharmacy chain


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